Magento is one of the most powerful and sophisticated e-commerce platforms in the market. Due to its popularity among the open source community (consisting of web design agencies and developers) and merchants, it has an extensive support network within the community. This lends to an incredible volume of extensions and plugins available to handle even smaller logistic requirements. Examples can include syncing the inventory of your Ebay store against the inventory of the Magento website, feeding the data from Magento to Google Merchants (formerly Google Base), and even the capability of having multiple store websites within one administrative backoffice to manage product inventory and sales under one roof.